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Learn How to Enhance Your Branding with Custom Gift Box Designs

The Importance of Packaging for Retail and eCommerce Businesses

In both the retail and eCommerce industries, packaging plays a crucial role in creating a memorable brand experience for customers.

From the moment they receive the product, custom packaging, including custom gift boxes, can enhance the unboxing experience and make a positive first impression. This not only attracts new customers but also keeps loyal ones coming back.

Investing in high-end packagings, such as custom gift boxes, should be a top priority for businesses looking to improve their branding.

In addition, gift-like packaging can effectively communicate the values and qualities of your brand and products.


Custom packaging can increase the perceived value of your products and strengthen the relationship with your customers.


The Advantages of Custom Gift Boxes

Custom gift boxes offer numerous benefits for a variety of industries, as they enhance the buying experience and demonstrate to customers that you value their business.

Some specific advantages of custom gift boxes include:

  • Affordability:Custom gift boxes allow you to elevate your brand experience without breaking the bank. High-quality packaging can make a big impact on customers without requiring a high cost.
  • Durability:Custom gift boxes are strong enough to protect your products from damage while still creating an exciting unboxing experience for customers. Pairing the boxes with foam inserts can further safeguard your products while still allowing them to be displayed.
  • Brand differentiation:Custom-branded gift boxes can help your brand stand out from the competition and deliver a unique experience to customers.
  • Brand communication:With custom gift boxes, brands can share their values and missions, such as sustainability and brand stories, with customers, which can foster more authentic relationships and increase customer loyalty.

Investing in custom gift boxes is a smart way to drive revenue and support business growth. Instead of focusing on acquiring new customers, custom gift boxes can help you retain your current ones, which can ultimately lead to higher profits.

If you’re interested in designing your own custom gift boxes, here’s how to get started.


Determining Your Brand Values

Before designing custom gift boxes, it’s important to consider what you want customers to associate with your brand.

Do you want them to know that they are receiving a premium experience?

That you value their business and care about them?

Or that your company prioritizes sustainability?

custom shape box

These are just a few examples, but the key is to decide what message you want your packaging to convey.

With social media playing such a significant role in consumer behavior, you want packaging that will excite customers and allow your branding to shine.


Considering the Customer Experience

After identifying your brand values, it’s important to consider the customer experience.

What do you want them to feel when they see your product? Are there areas where you can improve upon their current expectations of your brand?

A thorough understanding of the customer journey and their expectations will help ensure that your packaging is as relevant to them as possible.


Incorporating Brand Elements

When designing custom gift boxes, consider the overall aesthetic you want to achieve – minimalist or flashy?

You can incorporate various brand elements, such as colors, logos, and designs, to make your boxes visually striking.

Partnering with a packaging expert can help you achieve the right look and feel for your custom gift boxes and ensure that your brand is well-represented.

Experiment with different finishes, printing processes, and materials to create packaging that accurately reflects and promotes your brand.


Including Messaging in Your Packaging

Is there a specific message you want to convey through your custom gift boxes?

This could include taglines, straplines, social media hashtags, and more.

These elements can make your packaging stand out and create a cohesive brand image that begins when customers receive their packages.

According to a survey, 74% of consumers say that they are influenced by word-of-mouth marketing, which often occurs through unboxing videos and reviews.

Custom gift boxes are an excellent way to create an unboxing experience that can generate user-generated content and increase credibility and reach for your brand.


Different Types of Gift Boxes

When considering custom gift boxes for your brand, it’s important to keep in mind that the type of box you choose can communicate a lot about your brand and its values.

Taking the time to select the right custom gift box designs will greatly enhance the overall customer experience.

different gift box style


Magnetic Rigid Boxes

Magnetic rigid boxes feature two magnets that lock together to securely close the box. These boxes are known for their satisfying ‘snap’ sound when closing.

Not only are they sturdy and solid, but they can also be repurposed as storage units for various items such as jewelry, makeup, and more.

The structural engineering of magnetic rigid boxes gives them a high-end feel, and the sleek unboxing experience provided by the magnetic closure is sure to be remembered by customers.

Magnetic rigid boxes come in both standard and collapsible styles.

book style rigid box

While standard boxes are more durable, collapsible boxes are shipped and stored flat, which can significantly reduce shipping and handling costs.

These boxes usually come with double-sided tape that adheres to the collapsible faces, making them no longer collapsible for customers.

Without close inspection, they will appear as standard boxes.


Telescopic Rigid Boxes

Telescopic, or telescope, rigid boxes, also known as topload, 2-piece rigid boxes, or lid and tray rigid packaging, feature a lid that can be removed from the base vertically.

These boxes are similar to the traditional Monopoly game box or iPhone box, though they may vary in appearance and feel.

Higher-end telescope boxes, like smartphone boxes, are designed with precise measurements that allow the base to slowly slide out from under the lid with controlled friction and opening speed.

Telescopic boxes are sturdier than many other rigid box styles because the four faces of both the lid and base overlap when closed.

This makes them a good choice for products that will be used frequently, as they provide robust packaging.

Partial cover rigid boxes are a type of telescopic rigid box in which the lid only covers part of the base, making it easier to open and close.

Soap Industry


Drawer Style Rigid Boxes

Drawer-style rigid boxes, also known as slipcase, slide, or match rigid boxes, offer a satisfying experience for customers as they pull open the small, box-sized drawer to reveal a new product inside.

These boxes open horizontally, similar to matchboxes, either with an attached ribbon pull or a semi-circle thumb hole.

While telescopic boxes are suitable for products that need to be kept straight and level when opened, drawer-style boxes can be a safer option as they open at a different angle.

drawer type box

Shoulder Neck Rigid Boxes

Shoulder neck rigid boxes have multiple layers, including a shoulder or neck inner layer on which the lid can rest.

This type of packaging is a good choice if you want to create a unique unboxing experience, as it can be customized to match your brand colors and styles.

Some designers choose to leave the neck portion of the shoulder-neck rigid box partially exposed, giving a multi-layer or multi-packaging appearance that can create a sense of mystery for customers as they view a high-end product.

After deciding on the type of rigid box packaging you prefer, the next step is to consider what inserts will go inside.

two pieces box


Custom Shape Style Rigid Box:

JML provides free structure design service for our customers. With the help of this service, you can have custom-made boxes in any shape or style which can be some kind of combination of typical box structures or irregular shapes.

Custom-shaped boxes usually cost more because of the extra labor costs, but they will make your brand stand out more. No matter what custom structure you end up choosing. It will become a symbol of your custom presentation and your brand.

There are many kinds of custom-shaped boxes, including house-shaped, heart-shaped, round-shaped, tree-shaped, or coffin-shaped. Below is a selection of these custom-shaped boxes.

star shape box


Additional Packaging Materials

Box inserts and other additional packaging materials can enhance the unboxing experience with a rigid box.

Packaging inserts are designed specifically for your product, helping it stay in place to provide an elevated presentation and a high degree of shock protection, even against drops and rough handling.

Custom inserts are available in various materials, including:

  • Paperboard
  • Corrugated
  • Molded Pulp
  • Foam
  • Plastic

Using custom gift boxes can improve product packaging, showcase high-quality branding, and add a personal touch that builds customer loyalty.

Custom gift boxes can also increase the perceived value of your products and improve supply chain efficiency.

If you want to take your product packaging to the next level, consider ordering custom gift boxes from a reputable custom packaging company.


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